Really, some people are so conservative. A lot of what we do comes out of not wanting to offend anyone. Safe, boring. Remember the black home page from earlier this year? Too controversial, it had to go. I think the new logo update was a bit of an improvement but at the same time very wishy washy. I’ve been familiar with UW for most of my life (my parents went there) and always associated it with black. Strong. I hope they go back in that direction with the new branding update.

This is a bit of a tricky issue – trying to get people to push the limits. It’s concerning because most of the time when people try to do something different they do it badly. If Matt R. is involved it works well, but otherwise there hasn’t been the investment in graphic/web design skill at UW.

So, if that’s the case I think it’s important tohave some good solid standards. However, I agree that the current CLF is just too bland. I know some people are going to resist changing it but in my mind there’s nothing to hang on to. It’s a non-design.

I’m interested in seeing what you’re working on ;)